RealProp
RealProp
Real Estate
Real Estate
SKYROCKETING FROM STARTUP TO 6 MILLION SUCCESS
SKYROCKETING FROM STARTUP TO 6 MILLION SUCCESS
Role :
Role :
UX Researcher/ UX Designer
UX Researcher/ UX Designer
UI Designer
UI Designer
2023
2023
Read Full Casestudy
Read Full Casestudy
Real Prop, a revolutionary property marketplace app, soared from startup to a 6-million-monthly success. By prioritizing user needs, the team introduced these unique features
Real Prop, a revolutionary property marketplace app, soared from startup to a 6-million-monthly success. By prioritizing user needs, the team introduced these unique features
Real Prop, a revolutionary property marketplace app, soared from startup to a 6-million-monthly success. By prioritizing user needs, the team introduced these unique features
01
01
Robust Image Verification
Robust Image Verification
Robust Image Verification
Ensures high-quality property images.Enhances visual appeal, boosting user engagement.
Ensures high-quality property images.Enhances visual appeal, boosting user engagement.
Ensures high-quality property images. Enhances visual appeal, boosting user engagement.
02
02
Stringent Seller Verification
Stringent Seller Verification
Stringent Seller Verification
Requires sellers to provide essential information for identity verification.Organizes personalized consultations, fostering a secure environment for genuine transactions.
Requires sellers to provide essential information for identity verification.Organizes personalized consultations, fostering a secure environment for genuine transactions.
Requires sellers to provide essential information for identity verification. Organizes personalized consultations, fostering a secure environment for genuine transactions.
03
03
Comprehensive Search Filters
Comprehensive Search Filters
Comprehensive Search Filters
Offers a wide range of customizable filters (location, type, price, amenities). Empowers users with efficient property searches, enhancing user experience.
Offers a wide range of customizable filters (location, type, price, amenities). Empowers users with efficient property searches, enhancing user experience.
Offers a wide range of customizable filters (location, type, price, amenities). Empowers users with efficient property searches, enhancing user experience.
04
04
Transparent Privacy Measures
Transparent Privacy Measures
Transparent Privacy Measures
Provides clear explanations during the listing process. Guides users on how their data is used and protected, addressing privacy concerns.
Provides clear explanations during the listing process. Guides users on how their data is used and protected, addressing privacy concerns.
Provides clear explanations during the listing process. Guides users on how their data is used and protected, addressing privacy concerns.
Research Process
Research Process
In-Depth User Interviews
In-Depth User Interviews
In-Depth User Interviews
Conducted interviews to gain firsthand insights into user frustrations, pain points, and goals and we chose this method for its ability to provide detailed, qualitative information and allow for follow-up questions, despite its time-intensive nature.
Conducted interviews to gain firsthand insights into user frustrations, pain points, and goals and we chose this method for its ability to provide detailed, qualitative information and allow for follow-up questions, despite its time-intensive nature.
Conducted interviews to gain firsthand insights into user frustrations, pain points, and goals and we chose this method for its ability to provide detailed, qualitative information and allow for follow-up questions, despite its time-intensive nature.
Market Research
Market Research
Market Research
Identified user frustrations (low image quality, security, privacy issues) through market analysis.
Identified user frustrations (low image quality, security, privacy issues) through market analysis.
Identified user frustrations (low image quality, security, privacy issues) through market analysis.
Competitive Analysis
Competitive Analysis
Competitive Analysis
Examined competitors to inform design decisions and identify patterns.
Examined competitors to inform design decisions and identify patterns.
Examined competitors to inform design decisions and identify patterns.
The Users Challenges
The Users Challenges
01
01
Low-Quality Property Images
Low-Quality Property Images
Low-Quality Property Images
Effect
Users experienced reduced interest and engagement due to unclear visual representation of properties.
Effect
Users experienced reduced interest and engagement due to unclear visual representation of properties.
Effect
Users experienced reduced interest and engagement due to unclear visual representation of properties.
02
02
Security and Scams
Security and Scams
Security and Scams
Effect
Erosion of user trust and confidence in the app's legitimacy due to scammers thriving in the absence of robust security measures.
Effect
Erosion of user trust and confidence in the app's legitimacy due to scammers thriving in the absence of robust security measures.
Effect
Erosion of user trust and confidence in the app's legitimacy due to scammers thriving in the absence of robust security measures.
03
03
Inefficient Search Filters
Inefficient Search Filters
Inefficient Search Filters
Effect
Users faced frustration with a time-consuming and challenging property search process, hindering overall user experience.
Effect
Users faced frustration with a time-consuming and challenging property search process, hindering overall user experience.
Effect
Users faced frustration with a time-consuming and challenging property search process, hindering overall user experience.
04
04
Privacy Concerns for Sellers
Privacy Concerns for Sellers
Privacy Concerns for Sellers
Effect
Decreased property listings and potential user engagement as sellers hesitated to provide personal information, driven by privacy concerns.
Effect
Decreased property listings and potential user engagement as sellers hesitated to provide personal information, driven by privacy concerns.
Effect
Decreased property listings and potential user engagement as sellers hesitated to provide personal information, driven by privacy concerns.
Final Design Solution
Final Design Solution
01
01
Robust Image Verification
Robust Image Verification
Robust Image Verification
"I was frustrated with property listings having unclear images. It made property exploration less enjoyable."
Solution
Implemented a robust image verification system to scan and ensure high-quality images.
Why
This solution directly addressed the challenge, providing users with visually appealing and engaging property listings, enhancing their overall experience.
"I was frustrated with property listings having unclear images. It made property exploration less enjoyable."
Solution
Implemented a robust image verification system to scan and ensure high-quality images.
Why
This solution directly addressed the challenge, providing users with visually appealing and engaging property listings, enhancing their overall experience.
"I was frustrated with property listings having unclear images. It made property exploration less enjoyable."
Solution
Implemented a robust image verification system to scan and ensure high-quality images.
Why
This solution directly addressed the challenge, providing users with visually appealing and engaging property listings, enhancing their overall experience.
02
02
Stringent Seller Verification
Stringent Seller Verification
Stringent Seller Verification
"I felt uncertain about the legitimacy of the app due to scammers. It eroded my trust."
Solution
Implemented a stringent seller verification process, including national identification and personalized consultations.
Why
By verifying seller identities and organizing consultations, the solution created a secure and trustworthy environment, directly combating the challenge of scams and rebuilding user confidence.
"I felt uncertain about the legitimacy of the app due to scammers. It eroded my trust."
Solution
Implemented a stringent seller verification process, including national identification and personalized consultations.
Why
By verifying seller identities and organizing consultations, the solution created a secure and trustworthy environment, directly combating the challenge of scams and rebuilding user confidence.
"I felt uncertain about the legitimacy of the app due to scammers. It eroded my trust."
Solution
Implemented a stringent seller verification process, including national identification and personalized consultations.
Why
By verifying seller identities and organizing consultations, the solution created a secure and trustworthy environment, directly combating the challenge of scams and rebuilding user confidence.
03
03
Comprehensive Search Filters
Comprehensive Search Filters
Comprehensive Search Filters
"Searching for properties was frustrating with limited filter options. It took too much time."
Solution
Introduced a wide range of customizable search filters, including location, type, price, and amenities.
Why
This solution empowered users to efficiently refine property searches according to their preferences, addressing the challenge and creating a more user-friendly and tailored experience.
"Searching for properties was frustrating with limited filter options. It took too much time."
Solution
Introduced a wide range of customizable search filters, including location, type, price, and amenities.
Why
This solution empowered users to efficiently refine property searches according to their preferences, addressing the challenge and creating a more user-friendly and tailored experience.
"Searching for properties was frustrating with limited filter options. It took too much time."
Solution
Introduced a wide range of customizable search filters, including location, type, price, and amenities.
Why
This solution empowered users to efficiently refine property searches according to their preferences, addressing the challenge and creating a more user-friendly and tailored experience.
04
04
Transparent Privacy Measures
Transparent Privacy Measures
Transparent Privacy Measures
"I was hesitant to provide personal info due to privacy concerns during the listing process."
Solution
Provided detailed explanations during the listing process, guiding users on data usage and protection.
Why
By prioritizing transparency, the solution addressed privacy concerns and increased user confidence in sharing necessary information during the property listing process.
"I was hesitant to provide personal info due to privacy concerns during the listing process."
Solution
Provided detailed explanations during the listing process, guiding users on data usage and protection.
Why
By prioritizing transparency, the solution addressed privacy concerns and increased user confidence in sharing necessary information during the property listing process.
"I was hesitant to provide personal info due to privacy concerns during the listing process."
Solution
Provided detailed explanations during the listing process, guiding users on data usage and protection.
Why
By prioritizing transparency, the solution addressed privacy concerns and increased user confidence in sharing necessary information during the property listing process.
Other Screens
Other Screens
Other Screens
Post-Launch Twist
Post-Launch Twist
Initial Doubts
Initial Doubts
Initial Doubts
After launch, doubts arose as the conversion rate was only 3%, raising questions about our problem-solving skills and user needs.
After launch, doubts arose as the conversion rate was only 3%, raising questions about our problem-solving skills and user needs.
After launch, doubts arose as the conversion rate was only 3%, raising questions about our problem-solving skills and user needs.
Unexpected Revelation
Unexpected Revelation
Unexpected Revelation
Realized the marketing team's limited efforts; the product wasn't reaching a wide audience, impacting user engagement.
Realized the marketing team's limited efforts; the product wasn't reaching a wide audience, impacting user engagement.
Realized the marketing team's limited efforts; the product wasn't reaching a wide audience, impacting user engagement.
Re- strategising
Re- strategising
Marketing Strategy Overhaul
Marketing Strategy Overhaul
Marketing Strategy Overhaul
Realized the marketing team's limited efforts; the product wasn't reaching a wide audience, impacting user engagement.
Realized the marketing team's limited efforts; the product wasn't reaching a wide audience, impacting user engagement.
Realized the marketing team's limited efforts; the product wasn't reaching a wide audience, impacting user engagement.
Transformative Results
Transformative Results
Transformative Results
Conversion rate increased by 18%, bounce rate decreased by 15%, and active users rose to 2000, resulting in a remarkable revenue of 6 million.
Conversion rate increased by 18%, bounce rate decreased by 15%, and active users rose to 2000, resulting in a remarkable revenue of 6 million.
Conversion rate increased by 18%, bounce rate decreased by 15%, and active users rose to 2000, resulting in a remarkable revenue of 6 million.
Outcome
Outcome
Revenue Generated
Revenue Generated
Revenue Generated
Surged from 800,000 to a remarkable 6 million.
Surged from 800,000 to a remarkable 6 million.
Surged from 800,000 to a remarkable 6 million.
Team Growth
Team Growth
Team Growth
Expanded from the initial 20 members to a robust team of 54.
Expanded from the initial 20 members to a robust team of 54.
Expanded from the initial 20 members to a robust team of 54.
Strategic Success
Strategic Success
Strategic Success
Exceeded the monthly revenue goal, attracting and retaining a larger user base.
Exceeded the monthly revenue goal, attracting and retaining a larger user base.
Exceeded the monthly revenue goal, attracting and retaining a larger user base.
Continuous Growth
Continuous Growth
Continuous Growth
The inclusive design process and collaborative efforts contributed to ongoing success and organizational improvement.
The inclusive design process and collaborative efforts contributed to ongoing success and organizational improvement.
The inclusive design process and collaborative efforts contributed to ongoing success and organizational improvement.
Lessons
Lessons
Understood that research plays a crucial role in achieving a successful product
Understood that research plays a crucial role in achieving a successful product
Understood that research plays a crucial role in achieving a successful product
As a designer, I've learned the importance of engaging in cross-functional collaboration and communication. Understanding what other departments are contributing to the product's success and goals is essential.
In the case of our RealProp mobile application project, we discovered that the marketing team didn't fully engage until after the product's launch. This highlights the significance of early and ongoing collaboration among all teams involved in a project to ensure a cohesive and successful outcome.
As a designer, I've learned the importance of engaging in cross-functional collaboration and communication. Understanding what other departments are contributing to the product's success and goals is essential.
In the case of our RealProp mobile application project, we discovered that the marketing team didn't fully engage until after the product's launch. This highlights the significance of early and ongoing collaboration among all teams involved in a project to ensure a cohesive and successful outcome.
As a designer, I've learned the importance of engaging in cross-functional collaboration and communication. Understanding what other departments are contributing to the product's success and goals is essential.
In the case of our RealProp mobile application project, we discovered that the marketing team didn't fully engage until after the product's launch. This highlights the significance of early and ongoing collaboration among all teams involved in a project to ensure a cohesive and successful outcome.
Open To Work
If you would like to discuss collaboration or have an
enquiry, please feel free to reach out.
If you would like to discuss collaboration or have an enquiry, please feel free to reach out.
Thank You!!
Thank You!!